Experience

ZGF Senior Communications Manager (current), Highlights include working on the firm’s largest project to date, the opening of Phase 1 of the new main terminal at Portland International Airport; leading communications efforts in ZGF’s Portland office; and collaborating with design and marketing leadership to develop narratives, project pages, and thought leadership posts that elevate the firm’s profile.

REJUVENATION Supervisor Copy + Content, Led the in-house Copy Team at Rejuvenation, a Williams-Sonoma lighting and homewares brand based in Portland, Oregon, overseeing all written collateral including Ecomm, email, social media, the blog, catalogs, paid advertising, product information pages, and retail signs. Established brand voice and content strategy.
LEVER Wrote 10 essays for a monograph featuring the work of the Portland-based architecture firm to be published by Monacelli Press.
AIRBNB Marketing copywriter for Airbnb’s B2B teams (Pro Hosts, Airbnb for Work) and Airbnb Plus, Worked on sales and marketing emails writing key messaging, value props messages, marketing email campaigns, landing pages, sales scripts, and property descriptions.
SPONSORED CONTENT Developed sponsored content, native stories, and advertorials for clients including Dwell.com, Gloster, Fisher & Paykel, MINI, Dacor, Kolbe, Sotheby’s International Realty, and Hearst Story Studio, as well as RMLS listings for independent real estate projects. (links below)
COPYWRITING AND CONSULTING Ecomm, social media, emails, blog posts, press releases, and scripts for international clientele including WATG and the Australian high-end furniture manufacturer NOMI.