Experience

  • ZGF Senior Communications Manager (current), Highlights include working on the firm’s largest project to date, the opening of Phase 1 of the new main terminal at Portland International Airport; leading communications efforts in ZGF’s Portland office; and collaborating with design and marketing leadership to develop narratives, project pages, and thought leadership posts that elevate the firm’s profile.

  • REJUVENATION Supervisor Copy + Content, Led the in-house Copy Team at Rejuvenation, a Williams-Sonoma lighting and homewares brand based in Portland, Oregon, overseeing all written collateral including Ecomm, email, social media, the blog, catalogs, paid advertising, product information pages, and retail signs. Established brand voice and content strategy.

  • LEVER Wrote 10 essays for a monograph featuring the work of the Portland-based architecture firm to be published by Monacelli Press.

  • AIRBNB Marketing copywriter for Airbnb’s B2B teams (Pro Hosts, Airbnb for Work) and Airbnb Plus, Worked on sales and marketing emails writing key messaging, value props messages, marketing email campaigns, landing pages, sales scripts, and property descriptions.

  • SPONSORED CONTENT Developed sponsored content, native stories, and advertorials for clients including Dwell.com, Gloster, Fisher & Paykel, MINI, Dacor, Kolbe, Sotheby’s International Realty, and Hearst Story Studio, as well as RMLS listings for independent real estate projects. (links below)

  • COPYWRITING AND CONSULTING Ecomm, social media, emails, blog posts, press releases, and scripts for international clientele including WATG and the Australian high-end furniture manufacturer NOMI.

Advertorials for Dwell Magazine

dwell x Fisher & Paykel Advertorial, September/October 2018

How Young Designer Lauren Palmer Forecasts the Future of Kitchens

Text

dwell x MINI Advertorial, September/October 2018

Big Idea, Small Footprint, MINI LIVING Brings Their Urban Cabin Concept to Los Angeles

dwell x Kolbe Advertorial, May/June 2019

A Contemporary Renovation Focused on Coastal Views & Indoor-Outdoor Living

Native Stories

Gloster, April 2020: How the Quest for Sustainability Fuels Gloster’s Production and Minimalist Modern Designs

Gloster, March 2019: Sleek Minimalist Design and Enduring Quality Transcend Gloster’s Latest Collection

Gloster, March 2018: This Teak Outdoor Living Collection Pairs Sustainability and Scandinavian-Inspired Style

Compass Real Estate, March 2019: A Beautifully Bespoke Condo in Roman & Williams’ Coveted Nolita Building Lists For $7M

MINI Living, October 2017: A Vibrant Cabin in NYC Explores the Future of Urban Living

MINI Living, December 2017: This New Urban Cabin May Be Our Best Solution for City Living

Airmega, December 2017: Instantly Make Your Home Healthier With Airmega

Northwest Hardwoods, October 2018: 4 Reasons Why Alder Is a Trending Wood

The Modernist Collection by Dacor

NOMI

Introducing Edoardo Arricale

Woodstack Chair – Ramen Zundo Sapporo

CITIZEN Melbourne Fuses Japanese Influences with an Industrial Edge

The Gathering Table

Sponsored Real Estate Features

Sotheby’s International Realty for SF Gate: Luxury Living with Views of the Bay, Alcatraz, Downtown, and Three Bridges

Sotheby’s International Realty for SF Gate: This Romantic Beauty in Russian Hill Offers Sophisticated Living and Spectacular Views

BWG Partners for SF Gate: Don’t Miss this Opportunity to Own an Exclusive and Historic Atherton Address