Experience
ZGF Senior Communications Manager (current), Highlights include working on the firm’s largest project to date, the opening of Phase 1 of the new main terminal at Portland International Airport; leading communications efforts in ZGF’s Portland office; and collaborating with design and marketing leadership to develop narratives, project pages, and thought leadership posts that elevate the firm’s profile.
REJUVENATION Supervisor Copy + Content, Led the in-house Copy Team at Rejuvenation, a Williams-Sonoma lighting and homewares brand based in Portland, Oregon, overseeing all written collateral including Ecomm, email, social media, the blog, catalogs, paid advertising, product information pages, and retail signs. Established brand voice and content strategy.
LEVER Wrote 10 essays for a monograph featuring the work of the Portland-based architecture firm to be published by Monacelli Press.
AIRBNB Marketing copywriter for Airbnb’s B2B teams (Pro Hosts, Airbnb for Work) and Airbnb Plus, Worked on sales and marketing emails writing key messaging, value props messages, marketing email campaigns, landing pages, sales scripts, and property descriptions.
SPONSORED CONTENT Developed sponsored content, native stories, and advertorials for clients including Dwell.com, Gloster, Fisher & Paykel, MINI, Dacor, Kolbe, Sotheby’s International Realty, and Hearst Story Studio, as well as RMLS listings for independent real estate projects. (links below)
COPYWRITING AND CONSULTING Ecomm, social media, emails, blog posts, press releases, and scripts for international clientele including WATG and the Australian high-end furniture manufacturer NOMI.
Advertorials for Dwell Magazine
dwell x Fisher & Paykel Advertorial, September/October 2018
How Young Designer Lauren Palmer Forecasts the Future of Kitchens
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dwell x MINI Advertorial, September/October 2018
Big Idea, Small Footprint, MINI LIVING Brings Their Urban Cabin Concept to Los Angeles
dwell x Kolbe Advertorial, May/June 2019
A Contemporary Renovation Focused on Coastal Views & Indoor-Outdoor Living
Native Stories
Gloster, April 2020: How the Quest for Sustainability Fuels Gloster’s Production and Minimalist Modern Designs
Gloster, March 2019: Sleek Minimalist Design and Enduring Quality Transcend Gloster’s Latest Collection
Gloster, March 2018: This Teak Outdoor Living Collection Pairs Sustainability and Scandinavian-Inspired Style
Compass Real Estate, March 2019: A Beautifully Bespoke Condo in Roman & Williams’ Coveted Nolita Building Lists For $7M
MINI Living, October 2017: A Vibrant Cabin in NYC Explores the Future of Urban Living
MINI Living, December 2017: This New Urban Cabin May Be Our Best Solution for City Living
Airmega, December 2017: Instantly Make Your Home Healthier With Airmega
Northwest Hardwoods, October 2018: 4 Reasons Why Alder Is a Trending Wood
The Modernist Collection by Dacor
Woodstack Chair – Ramen Zundo Sapporo
CITIZEN Melbourne Fuses Japanese Influences with an Industrial Edge
Sponsored Real Estate Features
Sotheby’s International Realty for SF Gate: Luxury Living with Views of the Bay, Alcatraz, Downtown, and Three Bridges
Sotheby’s International Realty for SF Gate: This Romantic Beauty in Russian Hill Offers Sophisticated Living and Spectacular Views
BWG Partners for SF Gate: Don’t Miss this Opportunity to Own an Exclusive and Historic Atherton Address